The first business
plan expert is Andrea Cockerton, a pitch and fundraising consultant from The
United Kingdom. In 2005, she founded Mudhut, a pitch consultancy “to help entrepreneurs that are looking for
funding their messages really effectively when they can’t afford to get it
wrong” (YouTube, 2011). Throughout her career she has assisted over 500 entrepreneurs
with their pitches to attempt to receive funding.
Cockerton claims that
the pitch is extremely important, because it will be the first impression the
investors will see and this impression can make or break the company. It is
critical to create a pitch that is clear and concise and also has a message
that leaves an impact on that panel.
According to
Cockerton, they entrepreneur should not wait till they are running out of money
to start seeking finance. She suggests the entrepreneur has several options to look
for financing, such as through friends and family, grants, angel investors, VC
capital, and/or VC debt. Also to be prepared because it can take up to a year
to receive funding if accepted.
The second business plan expert is Angelo Meneguzzi,
a business man with several years experience in the world of marketing, public
relations, product development, and business development, to name a few. In
addition, he works with Internet start-ups in product development, marketing,
and corporate development. He also consults for Infoseek/GO/Disney, as well
Upside Magazine and ABC News.
Meneguzzi claims that having a business plan for a
start up business has many benefits. First, a plan offers “heads up to changes
in the environment. It also offers better forecasting and opportunities to analyze
situations before they become problematic” (Meneguzzi, 2012). In addition, he
stresses the importance of a business plan by cautioning “those who fail to
plan, plan to fail” (Meneguzzi, 2012).
Business plans a vital for any business. Take these
experts advice when contemplating whether to have one or not.
http://www.bplans.com/ask-bplans/572/why-have-a-business-plan
http://articles.bplans.com/author/angelo
uk.linkedin.com/in/thedowsingsoundcollective
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