How To Create A Quality Press Kit

A press kit is an essential tool for artists and bands to have in the music industry.    Press kits are a form of a resume to get their music out to the world.  Press kits are used for “music promotion, music publicity, booking agents, and band promotion” (Craft, 2011).  A successful press kit has many elements, such as a bio, pictures, an information page, and among others.

First, musicians must have a bio explaining who they are; where they are from; what genre their music is; who their influences are; and where they want to be in the future. The bio must have an eye-catching backstory about the band as well.  Also, include the musician’s history of quality performances and areas they have performed in.  The band or artist’s fan base should be included as well. Furthermore, a list of what equipment the band or artist takes to a venue, such as mics, amps, laptop, etc.  The list of equipment can also be on a separate page if needed.

Next, the press kit also needs 8x10 photos of the artist or band.  These photos do not need to be professional, but it is preferred.  The pictures should be glossy.   Other shots can be included of performances as well.

All press kits should include a booking information page. This page should list the contact information such as, phone numbers, email address, websites, and fax information.

Additionally, a demo CD with three of the band or artist’s best music is needed in a press kit. The music should be professionally mixed and mastered for good quality. The CD should be labeled with the names of each song and contact information. The CD sleeve should also have a professional look to it as well.  

Other things that should be included in a press kit are: a song list that the band or artist performs; music reviews; and a business card.  A cover letter personally addressed to the recipient introducing the band or artist, with contact information also needs to be added.  The letter should present the band’s name and logo as the letterhead.

Finally, the press kit should be in a professional eye-catching envelope or folder to entice the recipient to view what’s inside.  This could be done by custom designing or by using stickers with the band’s name and logo on the cover. 

The press kit can make or break the opportunity for a band or artist to get a gig or a publicity deal.  It is important to be original and creative when putting it together.

Only the spectacular ones have a chance in this difficult industry.

References:
Craft, K. (2011). Entertainment Media Publishing And Distribution. pg. 105.